Skip to main content

Regional Growth Fund - Bromley Sports

Regional Growth Fund - Bromley Sports

Company profile 

Bromley Sports is a specialist sports equipment manufacturer and distributor based in Rotherham, South Yorkshire. Founded in 2000 by brothers Kristan and Richard Bromley, the company produces a comprehensive range of medal-winning performance sled technology.

Kristan is an accomplished four times Olympic athlete, former World Champion and one of the most successful skeleton athletes in the sport’s history. His knowledge and passion for the sport enables Bromley Sports to produce market-leading products and the company prides itself on producing equipment that helps athletes realise their Olympic dreams.

Growing ambitions

With their proven track record, the company now exports products to athletes and teams from over 20 nations.

As the company’s ambitions continue to grow, they developed a strategy to bring more manufacturing ‘in-house’, which meant they needed to invest in a vertical machining centre and a full-time skilled operator.

Regional Growth Fund

Following a recommendation from their machining supplier, Mills CNC, Kristan Bromley decided to speak to his local Close Brothers Asset Finance Sales Manager, Chris Lillico, to find out more about his options. Following a meeting Chris assessed the business needs and devised a funding package to meet their specific requirements.

Chris identified that Bromley Sports was eligible for a grant through the Regional Growth Fund (RGF) that would go towards the deposit for the machine, and suggested they complement it with a tailored Hire Purchase agreement that would cover the balance.

In total, Bromley Sports was awarded £15,000 from the Regional Growth Fund, alongside a bespoke Hire Purchase agreement.

Invaluable support

Kristan Bromley, CEO of Bromley Sports said: “The success of our company stems from our innovation activity, ability to identify new opportunities and act on them. Bringing our manufacturing process in-house has enabled us to further improve our offering, and ensure that our products are the best in the market. It has also allowed us to harbour the innovation process much more efficiently.

“With these new processes in place, we can now react faster to changes in the marketplace and we’ve also reduced our costs whilst improving quality control.

“Close Brothers Asset Finance came highly recommended to us by our supplier Mills CNC. The strong working relationship between Close Brothers and Mills CNC has made the process of applying for funding seamless.

“Furthermore, Chris really took the time to understand our business and the niche market we operate in. This has really helped us as part of our high growth ambitions which includes expanding into new recreational sports equipment markets, further strengthening our business,” Kristan added.