Key partnership established through tailor-made asset finance deal
Close Brothers Asset Finance played an important role in the partnership of two successful family-owned printers
The customers
With over 30 years’ experience, Positive are an independent, family owned print business that provide print, direct mail, web-2-print and marketing solutions for clients in the retail, media, financial, charity, cosmetics and health and wellbeing sectors.
Established in 2001, Colouration are market leaders in delivering high end display and visual solutions to the beauty, fragrance, retail and events industries.
The challenge
Between the two companies, they had been trading for well over 40 years and were both, in their own rights, highly successful.
With strong growth ambitions, Positive and Colouration were looking for an experienced partner who could help them expand and grow in the long-term.
The solution
Having dealt with us in the past, Positive clearly understood the level of service they would receive.
Following a detailed review of the two businesses, we found that each company had different, but complimentary services and that together they could leverage their scale to offer a wider range of solutions not only to existing but to new, larger clients using streamlined production and up-to-date technology.
The outcome
Close Brothers Asset Finance had no hesitation in providing the advance needed to fund the deal, which secured the futures of a large number of loyal employees, while also broadening the combined business’ service proposition, making them more dynamic, flexible and resilient.
Danny Sullivan, Managing Director, Positive said: “We chose to work with Close Brothers Asset Finance for a number of reasons - they spent time getting to know us and doing business with them is painless. The team is also there for the long-term – they know this isn’t the end but the beginning. We are looking to surround ourselves with the right people and we consider them as a key partner.”
